Laura Onita - Retail Correspondent at Financial Times

Welcome to the second series of our PR podcast 'No Worries If Not!', brought to you by Crest Communications.

We’re really excited to be kicking off our new series with the brilliant Laura Onita: Retail Correspondent at Financial Times. After pursuing her dream to become a journalist from a young age, Laura landed prestigious roles at some of the UK's biggest papers (The Sunday Times, Evening Standard and The Telegraph, no mean feat) before joining the world-renowned FT in October 2022. 

In this episode we chat about the structure of Laura’s working day, where she gets her stories from and how PRs can get their pitches to stand out among the 48,000 emails in her inbox (yes, really).

Enjoy! And don't forget to subscribe and share with your PR pals.

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