Paul Sawers - Senior Writer at TechCrunch

Welcome to Series 3 of 'No Worries If Not!'. The PR podcast where we chat to journalists about how they like to be pitched.

We're excited to kick off the new series with a conversation with Paul Sawers: a journalist from the UK team at tech behemoth TechCrunch. Paul started his career as a freelance copywriter, and went on to be one of the first journalists to cover social media giants Snapchat and Instagram in their infancies. Now, he spends his time writing about exciting early-stage start-ups and the EU tech scene for TC.

We chat with Paul about the biggest mistakes early-stage startup founders and PRs make when pitching him, the types of companies he's keen to cover, and how he feels about embargoes.

We hope you enjoy! Don't forget to share and subscribe.

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