No Worries If Not! - The PR Podcast
We speak to some of the most exciting names in UK and European journalism to get the lowdown on how PRs can get their stories covered. Brought to you by Crest Communications and hosted by Rhiannon Evans-Young and Amy Mace.
No Worries If Not! - The PR Podcast
Lindsay Dodgson - Senior Reporter at Business Insider
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Rhiannon Evans-Young and Amy Mace
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Season 3
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Episode 4
We’re joined this week by Lindsay Dodgson, Senior Reporter at Business Insider. Lindsay cut her teeth in journalism writing on energy for several B2B publications before moving to BI. In her eight years at the publication, she has taken on a number of different roles that have culminated in a ‘social culture’ beat where she covers everything from Mr Beast to finance, travel and Gen Z at work.
We chat to Lindsay about the gaps in her expert network, how she spots topics that are truly trending, and why she thinks good PRs are ‘worth their weight in gold.’
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